The Callout Hook Library30 volumes

The Callout Hook Library.

Name the behaviour nobody wants to admit.

“If you're a [persona], stop [behavior]”

a Callout hook#1
Examples
  1. I.“If you're a freelancer, stop charging by the hour”
  2. II.“If you're a parent of teens, stop asking about their day”
  3. III.“If you're a gym beginner, stop doing cardio first”
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